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Real estate agent leads for local service businesses

Build your own list of real estate agents, fill in missing emails and offer your services to businesses in their own region to them in small, personal batches.

  • Public sources for real estate agents
  • Fields that fit the industry
  • No credits, no rented data
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling services to businesses in their own region to real estate agents

Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.

Local service businesses mostly grow through word of mouth, a vehicle with their name on it and a listing in a few directories. A lead database of nearby companies lets you approach the right businesses in your own area instead of waiting for the phone to ring.

Every month you do not reach real estate agents with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What local service businesses run into with real estate agents

You know which companies are nearby but have no organised list of them.

Paste a directory page into the scrape tool or import a list, then keep every company in one place with its own status.

Contact details on local websites are often just a web address.

Derive role addresses such as info@ and office@ from the domain with email from domain.

Sales and lettings teams in one agency use different addresses.

Tick sales@ and lettings@ in email from domain and record which team replied.

Branches of the same agency show up as separate listings.

Pick a key field such as the website so duplicates are flagged on import.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of real estate agents from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, sales@, lettings@ and office@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your services to businesses in their own region to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

Angles that work with real estate agents

Use one angle per campaign, so the results show which one gets real estate agents to click.

  • Show how your offer helps them win more instructions from sellers or landlords.
  • Reference their local area and current listings to show you know their market.
  • Offer something quick to try, because agents move fast and dislike long setups.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for real estate agents

Any column in your import can become a field. These are the ones worth keeping for real estate agents.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
BranchesMulti branch agencies buy centrally and in larger volumes.
Sales or lettingsLetting agents and sales agents have different needs.
Area coveredThe towns they list in help you split by region.
Portal presenceWhich portals they use hints at their marketing budget.
Branch managerThe decision maker for local purchases.

Questions people ask

Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.

Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours