Restaurant leads for insurance brokers
Build your own list of restaurants, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.
- Public sources for restaurants
- Fields that fit the industry
- No credits, no rented data
Selling business insurance and risk cover to restaurants
Restaurants run on thin margins and long hours, and the owner or general manager decides on suppliers, software and marketing. Groups have a head office buyer, but independents choose on price, reliability and how little extra work a change brings.
Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.
The restaurants that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.
What insurance brokers run into with restaurants
Prospect lists by sector are hard to keep organised.
Give each sector you specialise in its own segment.
Renewal dates pass before you get in touch.
Store renewal month on the record and filter on it when you plan outreach.
Restaurant lists change fast as places open, close and change owners.
Each record keeps its source and date, and you can archive closed places so your active list stays current.
The bookings@ address reaches a host, not the owner.
Tick several prefixes in email from domain, such as info@ and manager@, and note on the contact who replied.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of restaurants from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, bookings@, reservations@ and manager@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your business insurance and risk cover to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
How to open a mail to restaurants
Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.
- Show how your offer protects margin, because food and labour costs are always on their mind.
- Mention something specific from their menu so the owner knows you looked.
- Offer a simple switch with no disruption to service, as that is what owners fear most.
Fields worth recording for restaurants
Any column in your import can become a field. These are the ones worth keeping for restaurants.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Cuisine | The type of food shapes which products and suppliers are relevant. |
| Covers | Seating capacity hints at volume and budget. |
| Independent or group | Groups buy centrally, so you need a different contact and approach. |
| Delivery | Restaurants that deliver need packaging and ordering tools. |
| Opening hours | Knowing when they open helps you pick a time to call or visit. |
Questions people ask
Collect restaurants from public listings such as Google Maps or review sites with a scraper, then import the CSV or Excel file. Riftjaw flags duplicates and lets you add a field for cuisine or area.
Many teams do both. Riftjaw keeps phone numbers as fields and email history per contact, so you can tag who to call and send a short campaign to the rest.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, bookings@, reservations@ and manager@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
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Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours