Manufacturer leads for insurance brokers

Build your own list of manufacturers, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.

Public sources for manufacturers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Audience overview in Riftjaw with daily audience, new contacts and most engaged people

Selling business insurance and risk cover to manufacturers

Manufacturers range from small workshops to large plants, and buying decisions involve owners, plant managers, engineers and purchasing. Sales cycles are longer, and suppliers win on reliability, technical fit and total cost.

Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.

The manufacturers that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.

What insurance brokers run into with manufacturers

Prospect lists by sector are hard to keep organised.

Give each sector you specialise in its own segment.

Renewal dates pass before you get in touch.

Store renewal month on the record and filter on it when you plan outreach.

Manufacturer lists are broad and cover many unrelated sectors.

Record sector and processes in fields and send each campaign to a narrow segment.

The right buyer sits behind a generic address.

Add purchasing@ as your own prefix in email from domain alongside info@.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of manufacturers from public listings and import it. Duplicates are skipped.

An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, sales@, purchasing@ and enquiries@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags — Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your business insurance and risk cover to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history — A contact in Riftjaw with its pipeline status, tags, details and campaign history.

What to say to manufacturers

Use one angle per campaign, so the results show which one gets manufacturers to click.

Lead with a concrete technical problem you solve in their process.
Talk about uptime, scrap rates or energy use rather than general benefits.
Offer technical documentation or a site visit as the next step.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for manufacturers

Any column in your import can become a field. These are the ones worth keeping for manufacturers.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Sector	Food, metal, plastics or electronics plants buy very different things.
Processes	Machining, moulding or assembly shape equipment needs.
Sites	Multi site manufacturers often have central purchasing.
Certifications	Quality standards they hold matter to suppliers.
Purchasing contact	The buyer or plant manager when you find them.

Questions people ask

How do I narrow a manufacturer list to one sector?

Add a sector field and fill it on import or from research. Then save a filter per sector and use it as the campaign audience.

Can I add purchasing@ as an email prefix?

Yes. Besides the standard prefixes you can add your own in email from domain. The results are likely addresses, not verified ones.

How do I get email addresses for manufacturers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, purchasing@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.