Event planner leads for insurance brokers
Build your own list of event planners, fill in missing emails and offer your business insurance and risk cover to them in small, personal batches.
- Public sources for event planners
- Fields that fit the industry
- No credits, no rented data
Selling business insurance and risk cover to event planners
Event planners range from freelance wedding planners to agencies running conferences and corporate events. They book venues, suppliers and technology on behalf of clients, so they are both buyers and gatekeepers for many other businesses.
Insurance brokers grow their commercial book through referrals, renewals and a steady stream of conversations with local businesses. A lead database of your own helps you plan those conversations by sector and renewal month.
The event planners that need business insurance and risk cover are listed publicly. What most insurance brokers lack is a list they own, with the right fields, that shows who was already contacted.
What insurance brokers run into with event planners
Prospect lists by sector are hard to keep organised.
Give each sector you specialise in its own segment.
Renewal dates pass before you get in touch.
Store renewal month on the record and filter on it when you plan outreach.
Planners are on site at events and slow to reply.
Open tracking shows who read your mail, so a short follow-up goes only to the interested ones.
Wedding planners and corporate planners are mixed in one list.
Tag event types and save a filter per type.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of event planners from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with hello@, info@, events@ and enquiries@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your business insurance and risk cover to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
What to say to event planners
Write one mail with placeholders and let the details change per record. These openings tend to work with event planners.
- Show how you make their events run smoother and make them look good to their clients.
- Share examples from similar events, with details on logistics and timing.
- Offer to be their reliable backup for last minute needs, which planners value highly.
Fields worth recording for event planners
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Event types | Weddings, corporate events and festivals need different suppliers. |
| Event size | Typical guest numbers shape what they book. |
| Area covered | Planners work locally, nationally or abroad. |
| Preferred suppliers | Whether they keep a supplier list you could join. |
| Lead planner | The person who chooses suppliers. |
Questions people ask
Reach out outside their peak season with examples of relevant work, then follow up. In Riftjaw you track each step with statuses, tags and notes.
Yes. Add tags or a field for event types and save a filter for each group.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, events@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
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Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours