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Cafe leads for energy brokers

Build your own list of cafes, fill in missing emails and offer your business energy contracts and procurement advice to them in small, personal batches.

  • Public sources for cafes
  • Fields that fit the industry
  • No credits, no rented data
Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags

Selling business energy contracts and procurement advice to cafes

Cafes are often owner operated with a small team, and the owner is usually behind the counter or the coffee machine. They buy coffee, milk, cakes and equipment regularly, and switching supplier depends on taste, service and a good personal relationship.

Energy brokers find business customers through calls, referrals and partners who pass on leads. A lead database of your own lets you record contract end dates and approach each company when a switch is actually possible.

The cafes that need business energy contracts and procurement advice are listed publicly. What most energy brokers lack is a list they own, with the right fields, that shows who was already contacted.

What energy brokers run into with cafes

Lead lists bought from third parties are shared with many other brokers.

Build your own list from public sources and keep it private on your own server.

You lose track of when each contract ends.

Add a date field for contract end and filter on it to see who is due soon.

Cafes and restaurants blur together in scraped listings.

Use a field for business type and a saved filter so your cafe campaign only reaches cafes.

Owners reply by phone or in person, so email history is incomplete.

Add notes to the contact after every call or visit and update the status by hand.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of cafes from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
Columns from a maps export matched to profile fields such as company, phone, website and city.

Tuesday: fill in

Derive missing emails with hello@, info@, coffee@ and orders@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your business energy contracts and procurement advice to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact
Campaign results in Riftjaw: delivered, opened and clicked for every contact.

Angles that work with cafes

Use one angle per campaign, so the results show which one gets cafes to click.

  • Offer a tasting or a sample, because cafe owners decide with their palate.
  • Talk about consistency and reliable delivery, since running out of beans or milk costs a morning of trade.
  • Point to something local, such as a nearby roaster or producer, which cafes like to promote.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for cafes

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Coffee brandThe roaster they use tells a roaster or machine supplier where they stand.
Food offerCafes that serve food buy from bakeries and food wholesalers.
SeatsSize shows likely volume of coffee and cups.
MachineThe espresso machine they run matters for service and replacement offers.
Takeaway shareHigh takeaway volume means more cups, lids and packaging.

Questions people ask

Import a list of cafes from public listings, add fields for coffee brand and machine, and put the cafes not using your beans yet in their own segment. Then send a short campaign offering a tasting.

Yes. Add a note on the contact after each visit and change the status. Email history is logged automatically next to your notes.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, coffee@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours