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Solar company leads for marketing agencies

Build your own list of solar companies, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.

  • Public sources for solar companies
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling marketing, advertising and growth services to solar companies

Solar companies design and fit panels, batteries and related systems for homes and businesses. Many are growing firms with a sales team and fitting crews, so they buy lead generation, finance options, equipment and software to keep both sides busy.

Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.

The solar companies that need marketing, advertising and growth services are listed publicly. What most marketing agencies lack is a list they own, with the right fields, that shows who was already contacted.

What marketing agencies run into with solar companies

Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.

Import every list into one lead database, split it with segments per niche or region and keep one status per company.

Local businesses often show a website but no email address.

Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.

Solar firms change fast, so lists go out of date.

Every record keeps its source and date, and you can archive firms that closed or merged so they are no longer mailed.

Battery specialists and panel only fitters need different offers.

Add a Batteries offered field and save a filter on it, then write a campaign for each group.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of solar companies from public listings and import it. Duplicates are skipped.

Import in Riftjaw: every column matched to a profile field, with all rows previewed
An import in Riftjaw: every column of the file gets a profile field, and nothing is imported until each one has a choice.

Tuesday: fill in

Derive missing emails with info@, sales@, hello@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your marketing, advertising and growth services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

How to open a mail to solar companies

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Talk about stock availability and lead times, because delayed panels or batteries hold up fitting crews.
  • Lead with a lower cost per booked survey for firms that depend on paid marketing.
  • Offer tools that speed up system design and quotes, since homeowners compare several offers.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for solar companies

Record these and you can split the list later, write sharper mails and see who fits your offer.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Batteries offeredFirms fitting storage need different stock and training.
Commercial projectsCommercial roofs mean bigger orders and longer sales cycles.
AccreditationRegistered firms can offer schemes that many customers ask for.
Sales teamFirms with salespeople buy CRM and lead tools.
Brands usedShows which panel and inverter makers they work with.

Questions people ask

Accredited fitter registers, industry association lists and map listings are common public sources. Collect them yourself, then import the files into Riftjaw.

Yes. Record it in a field or tag during your research and save a filter on it that you use as the campaign audience.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, hello@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours