Roofer leads for marketing agencies

Build your own list of roofers, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.

Public sources for roofers
Fields that fit the industry
No credits, no rented data

Start free See how it works

Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling marketing, advertising and growth services to roofers

Roofing firms are usually small family businesses with a crew or two, run by an owner who still quotes jobs in person. Work depends heavily on the weather, so they think about cash flow and about filling the diary in advance.

Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.

Every month you do not reach roofers with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What marketing agencies run into with roofers

Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.

Import every list into one lead database, split it with segments per niche or region and keep one status per company.

Local businesses often show a website but no email address.

Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.

Many roofers use a free email address or none at all.

An existing email column always wins in Riftjaw; where only a website is known, email from domain suggests role addresses as clearly marked guesses.

Scraped roofer lists mix roofers with builders and general handymen.

Use tags and a field for roof types to clean the list, and archive records that are not a real fit so campaigns skip them.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of roofers from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies — A pasted web page split into name, website, phone, address and city columns.

Tuesday: fill in

Derive missing emails with info@, office@ and enquiries@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source — The database in Riftjaw: concept, active and archived contacts, each with its lead file and source.

Wednesday: reach

Send one mail about your marketing, advertising and growth services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts — Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Campaign results in Riftjaw with sent, opened and clicked per contact — Campaign results in Riftjaw: delivered, opened and clicked for every contact.

What to say to roofers

Use one angle per campaign, so the results show which one gets roofers to click.

Talk about smoothing out the quiet weeks caused by bad weather, for example with better online visibility in good weather months.
Mention storm damage season and how being easy to reach then brings urgent, well paid work.
Offer something that helps them win trust with homeowners, such as clear photos, surveys or reviews on their site.

Campaign editor in Riftjaw: pick a segment, write the mail and set the button — A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for roofers

Record these and you can split the list later, write sharper mails and see who fits your offer.

Field	Why it helps
Company name	The key field. Duplicates are checked on it or on the website.
Website	Needed to derive an email when the export has none.
Roof types	Flat, pitched, slate or metal work each pull in different suppliers.
Guarantee offered	Firms that offer written guarantees often work with specific material brands.
Service area	Roofers travel less far than you think, so region matters for any local offer.
Uses scaffolding	Tells you whether they hire scaffolding or own it.

Questions people ask

Is it worth splitting roofers by the type of roof they work on?

Often yes, because a flat roof specialist and a slate roofer buy different materials. Add a Roof types field in your lead file and save a filter for each group.

What if a roofer has no website?

Then email from domain has nothing to work from. Keep the record with its phone number, set the status to New and mark it with a tag so you can call instead.

How do I get email addresses for roofers in your area?

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, office@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Is it free to start?

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.