Real estate agent leads for marketing agencies
Build your own list of real estate agents, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.
- Public sources for real estate agents
- Fields that fit the industry
- No credits, no rented data
Selling marketing, advertising and growth services to real estate agents
Real estate agencies are usually led by a branch manager or owner with a team of negotiators who are out on viewings much of the day. They spend on marketing, photography and software that helps them win listings, and they decide quickly when an offer clearly brings in more sellers.
Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.
The real estate agents that need marketing, advertising and growth services are listed publicly. What most marketing agencies lack is a list they own, with the right fields, that shows who was already contacted.
What marketing agencies run into with real estate agents
Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.
Import every list into one lead database, split it with segments per niche or region and keep one status per company.
Local businesses often show a website but no email address.
Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.
Sales and lettings teams in one agency use different addresses.
Tick sales@ and lettings@ in email from domain and record which team replied.
Branches of the same agency show up as separate listings.
Pick a key field such as the website so duplicates are flagged on import.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of real estate agents from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, sales@, lettings@ and office@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your marketing, advertising and growth services to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
Angles that work with real estate agents
Write one mail with placeholders and let the details change per record. These openings tend to work with real estate agents.
- Show how your offer helps them win more instructions from sellers or landlords.
- Reference their local area and current listings to show you know their market.
- Offer something quick to try, because agents move fast and dislike long setups.
Fields worth recording for real estate agents
Record these and you can split the list later, write sharper mails and see who fits your offer.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Branches | Multi branch agencies buy centrally and in larger volumes. |
| Sales or lettings | Letting agents and sales agents have different needs. |
| Area covered | The towns they list in help you split by region. |
| Portal presence | Which portals they use hints at their marketing budget. |
| Branch manager | The decision maker for local purchases. |
Questions people ask
Set the website or domain as the key field in your lead file. Riftjaw flags duplicates on import, so you decide whether to keep one record per agency or one per branch.
Yes. Add a field for sales or lettings and save a filter for each. Each one can be the audience of its own campaign.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, lettings@ and office@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
Real Estate Agents in CorkCounty Cork, IrelandReal Estate Agents in GlasgowGlasgow City, United KingdomReal Estate Agents in PhiladelphiaPennsylvania, United States
Real Estate Agents in CalgaryAlberta, Canada
Real Estate Agents in MiamiFlorida, United States
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Accountant leads for marketing agenciesPartner-led practices, careful buyersWindow cleaner leads for marketing agenciesRegular rounds and repeat customersBuild a database you own
Create your account, import your first list and see it turn into records you can work.
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