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Printing company leads for marketing agencies

Build your own list of printing companies, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.

  • Public sources for printing companies
  • Fields that fit the industry
  • No credits, no rented data
Campaign results in Riftjaw with sent, opened and clicked per contact

Selling marketing, advertising and growth services to printing companies

Printing companies run from small digital print shops to large commercial and packaging printers. Owners and production managers buy machinery, paper, inks and software, usually after comparing running costs and reliability.

Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.

The printing companies that need marketing, advertising and growth services are listed publicly. What most marketing agencies lack is a list they own, with the right fields, that shows who was already contacted.

What marketing agencies run into with printing companies

Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.

Import every list into one lead database, split it with segments per niche or region and keep one status per company.

Local businesses often show a website but no email address.

Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.

Print shops and large commercial printers are listed side by side.

A print type field and saved filters separate them before any campaign goes out.

Sales@ addresses at printers reach account managers busy with quotes.

Tick info@ and your own prefixes too, and log which one got a response.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of printing companies from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with info@, sales@, studio@ and orders@ and tag the records that look like a fit.

Database in Riftjaw with active contacts, segment, lead file and source
Everything you imported in one database, with the lead file, source and date on every contact.

Wednesday: reach

Send one mail about your marketing, advertising and growth services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments in Riftjaw, each with its own name and number of contacts.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
One record per company: New, Contacted, Replied or Customer, with tags and every campaign it got.

Angles that work with printing companies

Use one angle per campaign, so the results show which one gets printing companies to click.

  • Talk about running costs, waste and uptime, which drive every print business.
  • Offer a sample run or test material they can put through their own press.
  • Refer to the type of work they print so the offer feels specific.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
The campaign editor in Riftjaw: pick a segment, write the mail and check the preview.

Fields worth recording for printing companies

Any column in your import can become a field. These are the ones worth keeping for printing companies.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
Print typeDigital, litho, large format or packaging printers buy different kit.
PressesThe equipment on the floor tells you what they may replace.
Trade or retailTrade printers serve resellers, retail printers serve end customers.
StaffShows size and budget.
Production managerOften the person who evaluates new equipment and consumables.

Questions people ask

Import a list of printers, add a field for print type and fill it from their websites. Save a filter per type and send each one a relevant campaign.

Yes. Add a date field or a note on the contact, then filter on that date when the time comes.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, sales@, studio@ and orders@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours