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Coworking space leads for marketing agencies

Build your own list of coworking spaces, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.

  • Public sources for coworking spaces
  • Fields that fit the industry
  • No credits, no rented data
Riftjaw dashboard with engagement chart, audience health, lead sources and activity feed

Selling marketing, advertising and growth services to coworking spaces

Coworking spaces range from single independent locations to operators with several sites and a community team. The founder or site manager decides on furniture, connectivity, software and member perks, often with an eye on member experience.

Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.

Every month you do not reach coworking spaces with a clear offer, someone else does. A list you own lets you work the market in a steady rhythm instead of in bursts.

What marketing agencies run into with coworking spaces

Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.

Import every list into one lead database, split it with segments per niche or region and keep one status per company.

Local businesses often show a website but no email address.

Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.

Coworking listings mix real spaces with virtual office addresses.

Add a field for space type and remove virtual offices from your segment before sending.

The community manager and the owner are different people.

Tick community@ and hello@ in email from domain and note who handles what.

A week of prospecting in Riftjaw

Monday: collect

Export a batch of coworking spaces from public listings and import it. Duplicates are skipped.

Paste and collect in Riftjaw: a pasted web page turned into a table of companies
Paste and collect in Riftjaw: a pasted listing page turned into columns of companies.

Tuesday: fill in

Derive missing emails with hello@, info@, community@ and bookings@ and tag the records that look like a fit.

Contacts list in Riftjaw with company, phone, email, segment, campaigns and tags
Contacts in Riftjaw, one row per company with phone, email, segment and campaigns.

Wednesday: reach

Send one mail about your marketing, advertising and growth services to the new segment, in small batches.

Segments in Riftjaw, each with its own name and number of contacts
Segments such as property managers in London or roofers in the North, each ready to use in a campaign.

Friday: follow up

Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.

Contact panel in Riftjaw with pipeline status, tags, details and campaign history
A contact in Riftjaw with its pipeline status, tags, details and campaign history.

How to open a mail to coworking spaces

Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.

  • Frame your offer as a benefit for their members, which helps them fill desks.
  • Offer a member perk or event, which spaces are often happy to promote.
  • Keep it friendly and informal, matching the tone of most coworking brands.
Campaign editor in Riftjaw: pick a segment, write the mail and set the button
A new campaign in Riftjaw, with segment, status and tag filters, a test send and a preview.

Fields worth recording for coworking spaces

Any column in your import can become a field. These are the ones worth keeping for coworking spaces.

FieldWhy it helps
Company nameThe key field. Duplicates are checked on it or on the website.
WebsiteNeeded to derive an email when the export has none.
DesksCapacity shows how much furniture, coffee or bandwidth they need.
SitesOperators with several sites buy centrally.
Meeting roomsRooms for hire need booking tools and AV kit.
Member focusCreative, tech or general members shape perks and events.
Community managerOften the day to day contact for suppliers.

Questions people ask

Offer a perk for their members and reach out to the community manager. Import a list of spaces, use community@ and hello@ as prefixes and track replies with statuses.

Yes. Record the space type in a field, select the virtual offices in the contacts list and remove them from your segment in bulk.

If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as hello@, info@, community@ and bookings@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.

Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.

Build a database you own

Create your account, import your first list and see it turn into records you can work.

No credit card · cancel any time · your data stays yours