Care home leads for marketing agencies
Build your own list of care homes, fill in missing emails and offer your marketing, advertising and growth services to them in small, personal batches.
- Public sources for care homes
- Fields that fit the industry
- No credits, no rented data
Selling marketing, advertising and growth services to care homes
Care homes provide residential and nursing care, run by independent owners, charities or larger groups. The registered manager handles daily operations and many suppliers, while bigger purchases in groups may go through head office.
Most marketing agencies win clients through referrals, a few directories and the odd cold email sent from a spreadsheet. A lead database of your own lets you build a list per niche and region, see who you already contacted and follow up without losing track.
The care homes that need marketing, advertising and growth services are listed publicly. What most marketing agencies lack is a list they own, with the right fields, that shows who was already contacted.
What marketing agencies run into with care homes
Prospect lists for each niche end up in separate spreadsheets that nobody keeps up to date.
Import every list into one lead database, split it with segments per niche or region and keep one status per company.
Local businesses often show a website but no email address.
Email from domain derives role addresses such as info@ and hello@ from the website, with no credits to spend.
Care home lists from registers and directories are large and overlap.
Import them into one lead file with a key field such as website, and Riftjaw flags duplicates before you publish.
The registered manager is the right person but changes often.
Keep the manager in a field with the source and date, and update it when you learn of a change.
A week of prospecting in Riftjaw
Monday: collect
Export a batch of care homes from public listings and import it. Duplicates are skipped.
Tuesday: fill in
Derive missing emails with info@, manager@, admin@ and enquiries@ and tag the records that look like a fit.
Wednesday: reach
Send one mail about your marketing, advertising and growth services to the new segment, in small batches.
Friday: follow up
Opens and clicks show up on each record. Set the ones who answered to Replied or Customer, so the follow-ups of the campaign skip them.
How to open a mail to care homes
Pick one angle per campaign and write it once, with placeholders like {company|your team} for the details.
- Lead with more time for residents, for example through simpler care records and less paperwork.
- Talk about staffing, because recruiting and keeping carers is a constant challenge.
- Mention inspections and how your offer helps them show good practice with clear records.
Fields worth recording for care homes
Add these as fields in your lead file. Any column in your import can become a field.
| Field | Why it helps |
|---|---|
| Company name | The key field. Duplicates are checked on it or on the website. |
| Website | Needed to derive an email when the export has none. |
| Type of care | Residential, nursing and dementia care have different needs. |
| Number of beds | A clear indicator of size and supply volume, when it is published. |
| Independent or group | Group homes may buy through head office. |
| Registered manager | The person who runs the home day to day. |
| Inspection rating | Public ratings show where a home may need help. |
Questions people ask
Where a register is public, you can collect it yourself and import it into Riftjaw. The product does not sell or crawl data, it organises the list you bring.
Record the Type of care in a field during import and save filters on it.
If your file has an email column, that wins. If it only has websites, tick the prefixes you want, such as info@, manager@, admin@ and enquiries@, and Riftjaw derives addresses from each domain. Derived addresses are good guesses, not verified, so start with small batches.
Yes. The Free plan runs the whole pipeline on one list with small campaigns, and you do not need a credit card. Move to Pro when you want more lists, segments and bigger campaigns.
Build the list in a city
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Create your account, import your first list and see it turn into records you can work.
No credit card · cancel any time · your data stays yours