Client acquisition for a small agency one list per service you sell
Most agencies sell more than one thing. Give each service its own list and its own reason to write, and every message reads like it was meant for the reader.
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One agency, several offers
A small agency rarely sells one service. It builds websites, looks after SEO, makes a video now and then or runs a newsletter for a client. Client acquisition for a small agency often goes wrong in the same place: all of those services end up in one message to one big list, and the reader cannot tell what you are offering.
The fix is simple. Make one list per service you sell. The companies that need a new website are not the same companies that need help with search, and the reason to write to them is different too. A separate segment per service keeps the message short and specific.
Reach a segment, not a list. One service, one type of company and one reason to write is easier to send, easier to answer and easier to measure than a message that tries to cover everything.
How a list per service works
Start from what you sell
Write down the services you want more clients for, and for each one the type of company that buys it. That gives you the lists to build.
Find a public reason per service
You look for the signal yourself: a company without a booking page, a site that does not work on a phone, a shop with no recent news. Note it on the record, so the message can mention it.
Keep your own new business apart
If you also run outreach for clients, keep a separate database per client and run campaigns under their own name. Your own client acquisition stays in your own workspace. See how this works for agencies.
Let the whole team work on it
Every plan has unlimited users per account, and each company record shows every email already sent, so two people do not write to the same company.
Set up a list per service in three steps
Name the service and the buyer
Pick one service and describe the companies that buy it: industry, region and size.
Collect and tag the companies
Import the companies you find, tag each one with the service it fits and note the public reason to write.
Write one message per list
Send each list its own short message in small batches, and keep the replies on the company record.
Frequently asked questions
How does a small agency find new clients without referrals?
Choose one service, describe the companies that buy it, collect them from public sources and write to them with a reason that fits that service. Outbound works best next to referrals, not instead of them. More on that in agency growth with outbound.
Should an agency mention all its services in the first email?
Usually not. One service and one reason to write make a short message that is easy to answer. You can mention the rest once there is a conversation.
Can one company be on the list for two services?
Yes. Tag the company with both services and check the email history on the record before the second campaign, so it does not get two first messages in the same week.
Can I keep client work and my own new business apart?
Yes. Agencies can keep a separate database per client with campaigns under the client's own name, and keep their own client acquisition in their own workspace.
Do I need credits?
No. There are no credits and no data tax: enrichment runs automatically without a per-row meter.
What is Riftjaw?
Riftjaw is a self-hosted B2B lead pipeline: collect companies from any public list, enrich them for free, put them on the map and reach them - from one dashboard you host yourself.
Build your first list per service
Pick the service you want more clients for, import the companies that fit and send one clear message. Start free, without a credit card.
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