Simple lead scoring with your own rules no black box needed
Give every company on your list a score based on a few rules you understand. Then contact the best fits first.
- No credits, no data tax
- You own your data
- Map included
- GDPR-first
Lead scoring is a way to choose who comes first
Lead scoring gives each company or contact on your list a number that shows how well it fits and how likely it is to buy. The point is simple: with limited time, you contact the strongest fits first.
Many tools score leads with a model you cannot see. For a small B2B team that is often more than needed. A handful of rules you wrote yourself, based on the companies you already won, is easier to trust and easier to change.
Start from your ideal customer profile: every trait in it can become a rule. In Riftjaw you enrich the list first, so the fields your rules need are filled in before you score.
Rules that are easy to score
Fit with your profile
Points for the right industry, the right region and the right size. These come straight from your ideal customer profile.
Data you can act on
Points when the row has a website, a business email address and a phone number. A great fit you cannot reach is not a priority yet.
Signals of need
Points for things that make your offer relevant now, such as a new location, an outdated website or job postings in your field.
Engagement
Points when they reply, ask a question or click through to your site. Engagement moves a company up faster than any fit rule.
Set up lead scoring in three moves
Pick four to six rules
Look at your best customers and write down what they had in common. Turn each shared trait into a rule with a few points.
Score the whole list
Apply the rules to every row and sort by score. Tag the top group so you can send to it as a segment.
Check the scores against results
After a few weeks, compare scores with replies and deals. Raise the weight of rules that predicted well and drop the ones that did not.
Frequently asked questions
What is lead scoring?
Lead scoring is giving each lead a number based on how well it fits your ideal customer and how interested it seems. Sales then works through the list from the highest score down.
How do you build a simple lead scoring model?
Choose four to six traits your best customers share, such as industry, region, size and reachable contact details, give each a few points, and add the points per lead. Review the rules after the first results.
Do small B2B teams need lead scoring?
It helps as soon as the list is longer than you can contact in one go. Even a simple score makes sure the best fits get your attention first instead of whoever happens to be at the top of the sheet.
What is the difference between fit and engagement in lead scoring?
Fit is about who the company is: industry, location, size. Engagement is about what they do: replying, asking questions, visiting your site. A good score uses both, with engagement counting heavily once it happens.
Do I need credits?
No. There are no credits and no data tax: enrichment runs automatically without a per-row meter.
What is Riftjaw?
Riftjaw is a self-hosted B2B lead pipeline: collect companies from any public list, enrich them for free, put them on the map and reach them - from one dashboard you host yourself.
Score your list on rules you understand
Collect and enrich companies without credits, tag the best fits by your own rules and contact them first from one self-hosted dashboard.
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