Sales intelligence for small teams without a data subscription
Sales intelligence is knowing which companies to contact and why. A small team can build that knowledge from public sources, on a list it owns.
- No credits, no data tax
- You own your data
- Map included
- GDPR-first
What sales intelligence really means for a small team
Sales intelligence is the information that helps you decide who to contact, when and with what message: company details, contact information, the right person to address and a reason to reach out. Large teams often rent that information from a data provider and pay per record or per credit.
A small team usually does not need millions of records. It needs a few hundred companies that fit, with correct details and a short note on why each one is worth a message. Most of that is public: the company website, business listings, maps and the contact page.
The practical version is simple: collect the companies that match your profile, enrich the fields you need before you write, and add a short manual check with a fixed prospect research method. The result stays in your own dashboard.
The four parts of sales intelligence you can build yourself
Company data
Name, website, address, industry and size, collected from public listings and the company site for every company on your list.
Contact data
A business email address on the company domain, a phone number and the contact page, filled in before anyone writes a message.
Fit and priority
Tags and segments that show which companies match your ideal customer and which ones to contact first.
A reason to reach out
One line per company with something you noticed, such as a new location or an outdated website, that makes the first message relevant.
Set up sales intelligence in three steps
Collect the right companies
Import a list or collect companies from public listings that match your industry, region and size.
Enrich and organize
Add websites and business email addresses, remove companies that do not fit and group the rest into segments.
Act on it every week
Contact a small batch per segment, write findings next to each company and let replies sharpen the next batch.
Frequently asked questions
What is sales intelligence?
Sales intelligence is the information a sales team uses to decide who to contact, when and how: company details, contact details, the right person to address and signals that make a message relevant.
Do small teams need a sales intelligence subscription?
Not always. A small team that sells to a defined group of companies can often build the information it needs from public sources, such as company websites and business listings, and keep it in its own database.
Where does sales intelligence data come from?
From public business information like websites, listings, maps and public registers, from what you note yourself during research and outreach, and from rented databases if you choose to use one.
Is building your own sales intelligence GDPR compliant?
It can be, when you use business information, have a clear legitimate interest for contacting the company and give people an easy way to opt out. Riftjaw is built GDPR-first; check your own situation for legal advice.
Do I need credits?
No. There are no credits and no data tax: enrichment runs automatically without a per-row meter.
What is Riftjaw?
Riftjaw is a self-hosted B2B lead pipeline: collect companies from any public list, enrich them for free, put them on the map and reach them - from one dashboard you host yourself.
Build sales intelligence on a list you own
Collect companies from public sources, enrich them without credits and keep every finding next to the company in one self-hosted dashboard.
Start free