From raw list to first campaign a worked B2B example
One example, start to finish: a raw file of companies becomes a clean segment and a first small campaign. The company and numbers are an example, not a customer.
- No credits, no data tax
- You own your data
- Map included
- GDPR-first
An example, step by step
Advice about lead lists often stays abstract. This page follows one example from a raw file to the first emails, so you can see what each step looks like. The example is made up: a small company that maintains office equipment and wants to reach offices in its own region. It is an example, not a customer story, and there are no results to report.
The steps are the same four the platform is built around: import, enrich, map and reach. The raw file comes from a directory export and a spreadsheet the owner already had. Both go into one import, duplicates are flagged, and each record keeps the file and date it came from.
This is what a B2B prospecting example looks like when you do it with a list of your own. Find the rift. Close the deal.
The example, from file to first batch
The steps are the same for any niche. Change the source, the segment and the reason to write, and the example becomes yours.
| Step | What the example company does | What it gets |
|---|---|---|
| 1. Import | Uploads the directory export and the old spreadsheet into one lead file | One list, duplicates flagged, source and date on every record |
| 2. Enrich | Adds website and a general address per company, marks derived addresses as derived | Records that can be reached, with guesses visible as guesses |
| 3. Segment | Filters on offices in two nearby towns and saves the filter | A small segment that shares one reason to hear from them |
| 4. Write | Writes one message for that segment with a fallback value for the first name | A message that still reads well when a field is empty |
| 5. Send | Starts the campaign, which goes out in batches of 10, and pauses after the first day | Time to answer replies before the next batch |
What the example shows
The raw list is never ready
Two files with overlap and different column names are normal. Cleaning at import is cheaper than cleaning after the first campaign.
A segment beats the whole list
Reach a segment, not a list. Two towns and one type of office gave the example company one clear reason to write.
A guess stays a guess
An address built from a name and domain is not verified. Keeping it marked as derived helps you read the replies and bounces honestly.
Small batches leave room
Sending in batches of 10 and pausing gives time to answer replies and fix the message before the rest of the segment gets it.
Use the example for your own first campaign
- Start with the files you already have.
- Pick one segment of a few dozen companies.
- Write one reason to write that fits the whole segment.
- Set a fallback value for every placeholder.
- Pause after the first batch and read the replies.
Frequently asked questions
What does a B2B prospecting example look like from start to finish?
Import the files you have, clean duplicates, add websites and addresses, save a small segment with one shared reason to write, write one message for it and send it in small batches. This page walks through those steps with a made-up company.
Is the company in this example a real customer?
No. The office equipment company is an example to show the steps. There are no customer results on this page.
How big should the first segment be?
Small enough that one message fits every company in it. A few dozen companies in one niche and region is a good start; you can always add the next segment later.
What is a fallback value in a campaign?
It is the text used when a field is empty. If a record has no first name, the greeting uses the fallback instead, so the message still reads well.
Do I need credits?
No. There are no credits and no data tax: enrichment runs automatically without a per-row meter.
What is Riftjaw?
Riftjaw is a self-hosted B2B lead pipeline: collect companies from any public list, enrich them for free, put them on the map and reach them - from one dashboard you host yourself.
Run the example with your own list
Import the files you already have, save one segment and send a first small campaign. Start free, without a credit card.
Start free