Lead source tracking on your list the file and date per lead
Every company on your list came from somewhere. Keep the source file and the date with it, and you can answer the question later in one look.
- No credits, no data tax
- Your data stays yours
- Email only, on purpose
- Unlimited users
Record the source now, not when someone asks
Lead source tracking means you know, for every company on your list, where it came from and when you added it: a directory export, a fair, a web form, a colleague's spreadsheet. It sounds like admin. It pays off the first time you need the answer.
There are three moments you need it. When someone asks where you got their details. When you want to know which source brought the companies that replied. And when a source turns out to be old, and you want to find every company that came from it.
Record the source now, not when someone asks. In Riftjaw every imported record keeps its import, its source file and its date, and the original file stays linked to it. You do not have to add a source column by hand; the import does it.
The source also leaves with the data. An export contains every field of the lead file plus the lead file, status, tags, source and date added, so the history travels with the list when you hand it to a colleague or another tool. Your data stays yours.
What lead source tracking gives you
An honest answer
Asked where you found a company, you look at the record instead of guessing. The UK ICO direct marketing guidance is a good reminder of why that matters.
Sources you can compare
Save a segment per source and compare replies. The source that brought companies that answered is the one to collect from again.
Old data you can find
The date shows which records come from a listing that is months old, so you can check those before the next batch.
The original file
The file you imported stays linked, so you can open the rows exactly as they came in. See lost original file.
Set it up in three steps
Import per source
Import each source as its own file, rather than pasting everything into one sheet first. The record then knows its file.
Tag the context
Add a shared tag for context the file name does not show, such as the fair and the year.
Save a segment per source
Save the filters you compare often, and look at replies per source after each batch.
Frequently asked questions
What is lead source tracking?
Keeping, for every lead, where it came from and when it was added. In Riftjaw each imported record keeps its import, source file and date automatically.
Why should I track the source of each lead?
To answer when someone asks where you got their details, to see which source brings replies and to find every record from a source that turned out to be old.
Does the source stay on the lead when I export?
Yes. An export contains every field of the lead file plus its status, tags, source and the date it was added.
What about leads I add by hand?
Write the source in a note or a tag when you add the company, for example the name of the event. The habit matters more than the field.
Can I delete every lead from one bad source?
Yes. Records from an import start as a draft, and a whole import can be deleted in one go, so a file you should not have used is easy to take out.
What is Riftjaw?
Riftjaw is a B2B lead database you own: import the companies you collect, keep every record with its source, sort them into segments and reach them by email in small batches. Each account runs on its own private server with its own database.
Source: ICO: direct marketing and privacy and electronic communications (consulted on 2026-10-24)
Every lead knows where it came from
Import each source as its own file and keep the source file and date on every company, ready for export. See import or start free.
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