B2B social media next to your lead list posts that support your emails
Your own posts and profile do not replace a list of companies you chose. They make the email you send to that list easier to trust.
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Social media is where people check you
For a small B2B company, social media rarely fills the pipeline on its own. What it does well is quieter: when someone gets your email and wants to know who you are, they look at your website and your company profile. B2B social media is the place that answers that question.
That is why it works best next to a lead list, not instead of one. The list decides who you write to. Your posts show the same people, a few days later, that you know their trade and that a real person is behind the email.
Riftjaw is email only, on purpose: it does not post for you, it does not automate LinkedIn and it does not send messages on social platforms. You decide what to post and where. Riftjaw keeps the list of companies, their status and the notes, so your posts and your emails talk about the same segments.
B2B social media posts and what they do for your list
These are examples of post types, not results we measured. Pick the one that fits the segment you are writing to this week.
| Kind of post | Example | What it does for the emails |
|---|---|---|
| A tip for one trade | Three things roofers check before winter | Shows the segment you just emailed that you know their work |
| A short worked example | How we sorted a list of 40 dental practices | Gives a reader something concrete when they look you up |
| A plain product fact | We send in batches of 10, never all at once | Matches what the reader sees when you write to them |
| A question to your network | What do you ask a supplier before a first call? | Brings replies you can note on the right company record |
| A profile that is up to date | Clear line on what you do and for whom | The first thing people check after an unknown email |
Mistakes that cost time on B2B social media
Posting for everyone
A post that fits every company fits none of them. Write for the segment you are emailing, in the words that trade uses.
A profile that says nothing
If your company page has no clear line on what you do, the email that sent people there loses its effect.
Counting likes instead of conversations
Likes are easy to see and hard to act on. A reply, a question or a visit from a company on your list is worth more.
Keeping social contacts in your head
When someone from a company on your list reacts, note it on the company record so the next email can mention it.
A simple weekly rhythm
- Pick the segment you will email this week.
- Write one post for that segment, in their words.
- Check that your profile says what you do and for whom.
- Send your batch of emails to the segment.
- Note any reaction from a listed company on its record.
Frequently asked questions
Does B2B social media work for a small company?
It works best as support. A small company rarely gets steady leads from posts alone, but a clear profile and a few useful posts make your emails easier to trust when people look you up.
Should I use social media or cold email for B2B?
Both can work side by side when they point at the same list. Email reaches the companies you picked; social media is where they check you. Compare the channels in cold email vs LinkedIn outreach.
How often should a B2B company post?
Often enough that your profile looks alive, and rarely enough that each post is useful. One post per week for the segment you are emailing is a fair starting point, not a rule.
Does Riftjaw post on social media for me?
No. Riftjaw is email only, on purpose: no posting, no LinkedIn automation and no social messages. It keeps your list, statuses and notes so you can plan posts and emails around the same segments.
What is the difference with social selling?
Social selling is about reacting to and talking with buyers on their posts. This page is about your own posts and profile. For the routine of engaging buyers, see social selling for small B2B teams.
What is Riftjaw?
Riftjaw is a B2B lead database you own: import the companies you collect, keep every record with its source, sort them into segments and reach them by email in small batches. Each account runs on its own private server with its own database.
Keep the list your posts and emails share
Build segments of companies you chose, email them ten at a time and keep every reaction on the record. See segments or start free.
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