Cost per lead in B2B data tools per credit, per seat or flat
How you pay for lead data decides what a growing list costs you. Here is how the three common pricing models work, in plain words.
- No credits, no data tax
- You own your data
- Map included
- GDPR-first
Why the pricing model matters more than the price
The cost per lead of a B2B data tool is rarely a single number. It depends on how the tool charges: per credit for every lookup or export, per seat for every user, or a flat price per plan. The same list can cost very different amounts depending on the model and on how you work.
Credit models make you count before you work. Teams start rationing searches and skipping enrichment to save credits, which makes the list worse. Seat models make you think twice before adding a colleague. Read more in paying per credit and paying per seat.
Riftjaw uses the third model: no credits and no cost per record; a flat price per plan and unlimited users per account. The size of your list changes nothing about the price. The plans are on the pricing page.
Three ways to pay for lead data
We do not list prices of other tools here: they change often. Check the current pricing of any tool against how many records and users you really need.
| Model | How you pay | What happens as your list grows | What to watch |
|---|---|---|---|
| Per credit | A credit for each lookup, export or enrichment | Costs rise with every record you touch | Unused credits, top-ups and rationing searches |
| Per seat | A fee for every user on the account | Costs rise with every colleague you add | Shared logins and people left out of the tool |
| Flat plan | One price per plan | The price stays the same as the list grows | What each plan includes and its limits |
How to compare the cost per lead
Count your real volume
Estimate how many companies you add, enrich and export per month. That number decides which model is cheaper for you.
Count the people
Write down everyone who needs access, including colleagues who only check the list now and then.
Include the hidden steps
Enrichment, exports and extra fields can each have their own price in some tools. Ask what is metered and what is not.
Include leaving
Check whether you can take your data out without a fee. A list you cannot export is a cost when you stop.
Before you pay for lead data
- Write down how many records you add per month.
- List every person who needs access.
- Ask which actions use credits or count as usage.
- Check the export before you commit.
- Prefer a model you can predict a year ahead.
Frequently asked questions
What is cost per lead in a B2B data tool?
It is what you pay for each company or contact you add, enrich or export. In a credit model it is the price of the credits used; in a seat or flat model it depends on how many records you work with each month.
Is a credit-based lead tool more expensive?
It depends on your volume. For a few lookups a month credits can be fine; for a team that enriches and exports a growing list every week, costs rise with every record.
What is the difference between per seat and flat pricing?
Per seat pricing charges for every user on the account. Flat pricing charges one price per plan, so adding a colleague does not change what you pay.
Does Riftjaw charge per lead or per credit?
No. Riftjaw has no credits and no cost per record, a flat price per plan and unlimited users per account. You can start on the free plan without a credit card.
Do I need credits?
No. There are no credits and no data tax: enrichment runs automatically without a per-row meter.
What is Riftjaw?
Riftjaw is a self-hosted B2B lead pipeline: collect companies from any public list, enrich them for free, put them on the map and reach them - from one dashboard you host yourself.
No credits, no data tax
Import, enrich, segment and export without counting credits. One flat price per plan, unlimited users, and a free plan to start without a credit card.
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